Coffee farmers labor over hundreds or thousands of trees to prune, protect, and pick the coffee cherries. Because coffee grows in a continuous cycle, it isn’t uncommon to find ripe, red cherries, unripe, green cherries, and flowers all growing on a tree at the same time.
This unique growing process means farmers have to handpick every cherry. Farmers rotate through the trees about every 10 days to find the perfect cherries to pick and send off to be processed.
On average, each one of these trees can produce ten pounds of coffee cherries. The processing yields about 2-3 pounds of green coffee per year.
At Westrock, we believe in people and the drive not only to survive, but also to live with dignity and achieve greatness. We believe that honest, fair, and efficient commerce produces positive, lasting change.
Because of this mission, Westrock created the Agribusiness Training Program to help our farmer partners improve the quality and quantity of their coffee yields by teaching them innovative agricultural practices in an environmentally and economically sustainable way. As a result, our farmers can profit more from their hard work.