The global need for a more equitable, sustainable, and transparent coffee industry is as much an economic concern as it is a humanitarian one. In 2009, we embarked on a journey to fill this need for farmers in Rwanda. What started with the hope of helping a few, now provides global market opportunity and purposeful work to 1.5 million farmer partners in 35 origin countries around the globe.
Farmer LivelihoodEXPLORE FARMERS
Over 6,500 farmers like Hector Marin have distinguished their farms as Raíz Sustainability® verified since 2016. His dedication and hard work have earned him premiums, higher yields, and a new marketplace for his coffee.
Supply Chain CollaborationEXPLORE SUPPLY CHAIN
With a global sourcing-base amassing 1.5 million farmers, collaborating with our suppliers is key to responsible sourcing. Our bespoke Raíz Sustainability® platform leverages supplier expertise and a dedicated supply chain to deliver resources and knowledge farmers need to build prosperous, sustainable farms.
Meaningful TransparencyEXPLORE TRANSPARENCY
Alongside trusted suppliers and Westrock Coffee’s boots on the ground, we turn data into supply chain development and consumer connection. We call this Farmer Direct Verified®, our digitally transparent trading platform.