May 9, 2025
Let’s talk energy. It’s the fuel that keeps us all going, right? And lately, we’ve been noticing a buzz about what kind of energy people are seeking. It’s not just about that caffeine kick anymore; there’s a whole new focus on feeling good while getting that boost. Intrigued? So are we! That’s why our innovation lab has been buzzing with ideas, inspired by some seriously interesting energy insights…
The Ingredient Intel:
A whopping 59% of consumers are always or often influenced by health and wellbeing effects when choosing their beverages. That’s a significant chunk of folks who are thinking beyond just a caffeine kick. They want to know what’s in their drink and how it makes them feel.
This tells us something important: people are becoming more ingredient-savvy and are looking for beverages that not only energize but also align with their wellness goals.
How We’re Brewing Up Solutions
Think outside the box! Energy is not synonymous with coffee; think fruity, light, refreshing options.
- Green Tea Energy Concentrate: It’s not just delicious; it’s packed with natural goodness & provides ease of use. Think sustained energy without the jitters, plus those fantastic antioxidants everyone’s talking about. For those health-conscious consumers, it’s packed with B Vitamins, Ginseng and Taurine, the perfect way to have an energizing beverage with a wellness halo.
- Black Tea Filter Pack: The Classic, Elevated. Our Black Tea Filter Pack offers that familiar, robust energy boost that many love. But here’s the innovation angle: think about how you can elevate this classic! Infuse it with natural fruit flavors, spices like ginger or cardamom, or even pair it with a touch of honey. This allows you to cater to those seeking traditional energy with a twist.
What we’re mixing up in Kitchen:
We’re playing with ideas like:
Spicy Watermelon Refreshers: Imagine a light, bubbly drink infused with our Green Tea Energy Concentrate and natural fruit essences like watermelon. Refreshing, energizing, and packed with a little kick of spice!
Boosted Arnold Palmer: Taking our Black Tea Filter Pack to the next level by brewing it and mixing it with a delicious lemonade. The ultimate Arnold Palmer, except this one is packed with natural energy benefits.
The Bottom Line:
The energy drink market is booming and it’s reaching everyone across all regions, ages, and genders. But the key takeaway is that consumers are increasingly looking for more than just a jolt. They want energy that aligns with their health and wellbeing values.
At Westrock Coffee, we’re not just brewing coffee & tea; we’re crafting experiences that meet these evolving needs. Our Green Tea Energy Concentrate, and versatile Black Tea Filter Packs are just the beginning. We’re excited to partner with you to tap into this growing demand for healthier, more natural energy options.
Stay tuned for more innovative updates from our kitchen! We can’t wait to share what we brew up next!
Cheers,
The Westrock Coffee Innovation Team
References
- Datassential Refreshers & Functional Beverages BUZZ Topical Report
- Mintel Functional Drinks Report 2023, GlobalData 2023 Q1 Global Consumer Survey, Technomic Beverage Navigator 2023
- Circana CREST ® Year End June 2024– Total Foodservice
