Situation
A rapidly expanding QSR chain faced a critical challenge: securing a tea supplier capable of meeting their growing demand while maintaining the unique flavor profiles that had captivated their customers. The supplier needed to be both a reliable partner for large-scale production and a flexible collaborator for innovative product development.
Solution
Westrock stepped in to address the QSR’s needs. By meticulously analyzing the existing tea profiles, Westrock not only replicated the beloved flavors but also embarked on a quest to enhance them. The focus was on two signature items: a tropical tea and a citrus green tea. Westrock’s expert team meticulously refined the flavorings, striking a delicate balance between familiar and exciting.
Results
The enhanced tea profiles proved to be a resounding success. Iced tea sales experienced a substantial 15% increase, directly attributed to the improved flavor quality. The QSR’s customers embraced the refined teas, solidifying their loyalty and driving overall sales growth.