Situation
Top US c-store and distribution brands needed a coffee option that upheld primary social and environmental requirements at a lower price than certifications. Sustainable supply and brand protection at a lower price required a new type of supply chain that required less auditing and more targeted farmer support.
Solution
We created Real Roots™ with supply chain partners who take a zero-tolerance approach to unacceptable social and environmental issues while providing farmers basic sustainability assistance services at an approachable premium cost.
Results
- Real Roots™ coffee available from 18 origins
- 10,000+ technical service visits to farmers in 2023
- Historically lower sustainability premiums than certifications
- Responsible sourcing assurance for our customers