Empowering farmers and fostering responsible practices to create a transparent, ethical supply chain.
Real Roots™ is at the heart of our commitment to creating a sustainable and transparent coffee supply chain. We work directly with farmers to ensure fair practices, provide valuable resources, and support community growth. We’re not just delivering quality coffee—we’re making a lasting impact.
Westrock Coffee has elevated our minimum requirements for our global coffee purchases with our commitment to be 100% responsibly sourced by 2025. Real Roots™ gives our customers the opportunity to come along that journey with us, making responsible sourcing the norm for their coffee products. Real Roots™ customers are fueling supply chains that take a zero-tolerance approach to unacceptable social and environmental issues and provide farmers sustainability education, technical assistance, and responsible market access.
This makes the journey to sustainability possible for farmers who may struggle to access the initial investments or education required to operate sustainable farms. It also provides another premium sales outlet to certified farms at a time when 74% of the world’s certified coffee isn’t sold as such. Real Roots™ brings together the responsibility Westrock Coffee has to the growers who feed our business and the minimum standards for environmental stewardship and socially responsible practices by which our customers want to buy coffee.
Since the inception of Real Roots™, 17 supplier programs have been approved, expanding our customers’ access to responsible coffee in 18 origins, of which we currently purchase from six. Whether this is the entirety of a customer’s coffee purchases, a portion, or a springboard into more robust sustainable coffee sourcing, Real Roots™ has a place in Westrock Coffee’s ever-expanding responsible coffee portfolio.
